The March Hotel

The March Hotel was formerly Urbanica The Euclid Hotel, the same South Beach property at 426 Euclid Avenue, now with a refreshed design and the same warm service guests have always loved. Same building, same block, same team. New name.

We believe true hospitality lies in the nuances. With twenty-nine rooms, we have time that larger hotels in South Beach do not: to learn how you take your coffee, whether you want the beach chairs at nine or at noon. Every interaction deepens our understanding of your preferences, so each visit builds upon the last. That is the quiet argument for a boutique hotel in Miami Beach.

Wake up to fresh ocean air and wind down at golden hour. Our balcony rooms open onto city views across the Art Deco rooftops of South Beach, close enough to the water that you can hear it on a quiet morning. It is your private perch above Miami Beach.

We sit on Euclid Avenue in the Art Deco heart of South Beach, a few quiet blocks west of Ocean Drive and a short walk from the sand. Step into the energy of Miami Beach or retreat behind our door, entirely at your discretion.

Twenty-four guest rooms and suites compose our boutique collection. You will not find resort scale here, and that is deliberate: no crowd at check-in, no queue for a lounger, no anonymity. This is what a boutique hotel is supposed to feel like. Meticulous attention to both form and function creates rooms that adapt to your needs while keeping your privacy intact.

Our block sits inside the Miami Beach Architectural District, the largest concentration of Art Deco architecture in the world. The building belongs to it rather than borrowing Art Deco style as decoration: original proportions, original lines, a lobby that has been welcoming guests since long before any of us arrived. Walk the district slowly, ideally twice, once at dusk.